Unlocking Hidden Value in Linear Television

Linear television remains one of the world's largest advertising markets. Sparrow helps broadcasters recover billions in unrealized advertising value while strengthening the economics of both linear and streaming.

Request Investor Meeting

U.S. Linear TV Advertising Market

Estimated Trapped Advertising Value

Initial Local Market Opportunity

Long-Term Annual Revenue Opportunity

First Deployment in Integration

WHY LINEAR STILL MATTERS

Live Television Drives Reach, Engagement, and Results

From live sports to local news and major events, linear TV delivers unmatched scale and cultural impact — powering billions in advertising investment every year.
See the Opportunity →

Before broadcasters need more inventory, they need to unlock more value from the inventory they already have.

A simple shift in thinking changes the economics.

The Opportunity Hidden in Plain Sight

Billions in Value Go Unrealized Every Year

Out-of-target impressions are delivered every day with no economic return. We recover that value and put it back to work.

Why Now?

The economics of television are changing.

Sparrow TV is built for this moment.

✓ Broadcasters Face Increasing Revenue Pressure

✓ Streaming has Raised Expectations for Precision

✓ AI now makes
real-time decisioning
practical

The Industry is Changing

Server rack with numerous cables and network equipment in a data center setting

More Inventory

Broadcasters manage more inventory than ever before

More Decisions

Every impression creates another decision.

Higher Expectations

Advertisers increasingly expect measurable outcomes.

Momentum

Platform Built


2024
Core platform completed

First Integration


Q1 2025
Initial broadcaster integration

Pilot Validation


Q2 2025
Campaign testing underway

Commercial Launch


Today
Preparing first commercial deployment

Sparrow's Approach

Detect

Identify underperforming impressions

Evaluate

Determine the highest-value replacement

Recommend

Select the optimal advertisement

Recover

Return unrealized value to broadcasters

Proven Leadership

Built by leaders with decades of experience across television, streaming, advertising, and enterprise software.

Drew Major

Founding Member

Joerg Nonnenmacher

Founding Member

Lewis Rife

CFO / COO

Gazit Ovadia

CPO

Garrett Daw

Head of Corporate Development